While I was primarily hired as an illustrator on most of these projects, I also took charge of the graphic design, integrating hand-drawn elements and typography into cohesive layouts across various media.
This selection showcases a collection of graphic design work created for diverse clients, with a focus on promotional materials, branding, and applied design.
Client: Maisterplan
Year: long-term collaboration
Project: Visual identity & promotional materials for outdoor events
Role: Illustration, graphic design, layout adaptation, visual communication
Tools: Adobe Illustrator, Adobe Photoshop, Procreate
Ongoing collaboration with Maisterplan, a Belgian client organizing immersive outdoor events. Over the course of seven years, I created a consistent visual identity and adapted it across numerous formats, including posters, flyers, outdoor and digital banners, signage, vehicle wraps, menus, packaging, and social media assets.
An essential part of the work was to maintain visual coherence while refreshing the design each season, integrating hand-drawn illustrations into a flexible, scalable system.
Client: Teatrul Ion Creangă, Bucharest
Year: 2024
Project: MAGIC TIC Festival
Role: Illustration, graphic design across print and digital mediums
Tools: Adobe Illustrator, Adobe Photoshop, Procreate
I created the full visual identity for MAGIC TIC, Teatrul Ion Creangă’s annual winter festival celebrating Christmas and the magic of storytelling. The project included original illustrations, festive branding, and a complete set of materials — from outdoor banners and digital assets to print materials such as posters, flyers, and event signage.
Client: Teatrul Ion Creangă, Bucharest
Year: 2025
Project: TIC PITIC
Role: Illustration, graphic design, event poster,
Tools: Adobe Illustrator, Adobe Photoshop, Procreate
I developed the visual identity for TIC PITIC – Zilele Small Size 2025, Teatrul Ion Creangă’s annual early‑childhood festival. This included illustrated branding, outdoor banners, digital assets, and printed promotional materials. The festival spans three days of immersive theatre performances and creative workshops for children aged 6 months to 6 years. A key focus was maintaining a playful, cohesive visual language that appeals to both toddlers and families, reflecting the festival's themes of curiosity, creativity, and story exploration across all touchpoints.
Client: Litera Publishing House
Project: Noaptea Cărților Deschise (The Night of Open Books)
Role: Illustration, banner design, event poster, social media
Tools: Adobe Illustrator, Adobe Photoshop, Procreate
I collaborated with Litera for “The Night of Open Books,” a large-scale cultural campaign celebrating reading. I created a central illustration inspired by the magic of nighttime reading, which was adapted across various campaign materials including online banners, posters, social media posts, and print goodies for readers .
